Best-fit format
Base-builder tycoon
Core loop
From your channel
How it earns
Roblox game studio for creators
Your channel, built into a Roblox game your fans can play.
Blox Buzz turns a creator's world into a custom Roblox game. Your characters, catchphrases, running jokes, and pets become a place your audience plays every day. We design it, build it, launch it with you, and keep it updated while you keep making videos.
Fans ages 6 to 16Any content genreDesign, build, launch, run
Tap the island to stack a block.
What we do
One studio for the whole game
Building a good Roblox game takes design, scripting, 3D art, testing, and months of updates. We handle all of it, so the game feels like your channel without taking time away from it.
Design
We study your channel and pitch a game only you could have: the format, the core loop, the characters, and the look. You sign off before anything gets built.
Build
Our team works in Roblox Studio on scripting, 3D art, UI, and testing. You play private builds along the way and approve how you and your world are shown.
Run
After launch we keep the game alive with updates, events tied to your uploads, bug fixes, and moderation. You get regular reports on players and earnings.
You make the videos. We make the game.
Game ideas by genre
Any channel can become a game
Every creator has a world of their own. Pick a genre to see the kind of game we would build around it and what from your channel carries over.
Why a Roblox game
Meet your fans where they already play
123M
Your fans are already there
Roblox averaged 123 million daily active users in the second quarter of 2026, and it is one of the main places kids and teens play together.
Source: Roblox Q2 2026 results
A game works between uploads
A video gets watched and then the feed moves on. A game gets played again tomorrow, so your name stays in front of fans between posts.
Videos and the game feed each other
Each new video can drop a code, an event, or a new level. Each session in the game reminds players to catch your next upload.
A new revenue line
Game passes, in-game purchases, Premium Payouts, and avatar items earn money that doesn't depend on ad rates or sponsor deals.
How it works
From first call to launch day
You stay in control of how you appear in the game at every step. We handle the work in between.
- 1
Intro call
We learn your channel: who your characters are, what fans quote back to you, how old your audience skews, and what you want the game to do for you.
- 2
Concept pitch
We come back with a game concept: the format, the core loop, sketches of key moments, and a monetization plan. Nothing gets built until you sign off.
- 3
Build and playtests
We build in playable stages. You and a few trusted fans test in private servers and flag anything that doesn't feel like you.
- 4
Launch
We time the release with one of your videos: a trailer, a code for early players, a badge for day-one fans, and a first live event.
- 5
Live updates
New content, seasonal events, and challenges tied to your uploads keep players coming back. You get a regular report on players and earnings.
Partnering
A deal that fits your channel
Every creator is different, so we set up each partnership to fit. After the intro call we'll recommend one of three models.
Model A
Revenue share
We cover development and run the game. Earnings are split under a simple written agreement.
Model B
Build fee
You pay for the build and keep the earnings. We can stay on for updates or hand the game over to you.
Model C
Hybrid
A smaller fee up front and a smaller split after launch, for creators who want a bit of both.
Where a Roblox game earns
Six ways the game earns
- Game passes
- Permanent perks bought once, like a VIP area, 2x cash, or an exclusive tool.
- In-game purchases
- One-time items players can buy again, like boosts, extra lives, or currency.
- Premium Payouts
- Roblox pays out based on how much time Premium members spend in your game.
- Avatar items
- Wearable merch fans show off across all of Roblox, not just in your game.
- Private servers
- A paid server where a friend group can play together on its own.
- Limited drops
- Limited items and timed events that line up with your biggest videos.
Made for young players
Built for an audience that's mostly kids
Many of your fans are between 6 and 16. We build every game with that in mind, and so do the parents watching over their shoulders.
Age-appropriate content
Every game follows Roblox's Community Standards and gets an honest content maturity label.
Fair monetization
Clear prices, cosmetics and conveniences instead of pay-to-win walls, and posted odds on any random item.
Safer social features
Roblox's chat filters and parental controls apply in every game, and we add in-game reporting and moderation tools.
Your reputation comes first
You approve every use of your name, likeness, and voice before it goes live.
FAQ
Questions creators ask us
Do I need to know anything about Roblox?
No. We handle design, development, publishing, and updates. Your part is a kickoff call, approvals at each milestone, and helping launch the game to your audience.
How much of my time will it take?
A kickoff call, a concept review, a few playtest check-ins, and a launch video or post. After launch, a quick look at reports and new event ideas when you have them.
My channel isn't about gaming. Can it still work?
Yes, and that's true for most channels. Comedy, sports, science, pets, music, challenges, and vlogs all translate into game formats kids already love. Try the genre picker above.
Who controls my name and likeness?
You do. Nothing with your name, face, voice, or characters goes live without your approval, and the details are written into our agreement.
Can the game change as my channel changes?
Yes. Updates are part of the plan. New series, new running jokes, and new characters can all show up in the game.
What does it cost?
It depends on the size of the game and the partnership model you choose. We'll send a clear proposal after the intro call.
Start a project
Tell us about your channel
Send us a few details and we'll get back to you to set up an intro call. You can also DM us on Instagram.